LIV Golf China — Golf It Out
- year
- 2026
- type
- Marketing / Campaign
An integrated Greater China launch proposal for LIV Golf, reframing the league around team rivalry, localized fandom, a WeChat Mini Program, creator content, and a measurable rollout.
The pitch reframes LIV for Greater China: launch a team-fight league with golf as its stage — a sharper cultural proposition than another imported tournament.
Thirteen teams and three audience entry points turn a complex league into a choice: pick a side, then find the lifestyle, personality, or spectacle that makes it yours.
The fan journey moves from discovery to participation through a WeChat Mini Program built around team selection, match plans, standings, and weekly return.
The operating model connects account governance with a repeatable creative system spanning player identity, team culture, data stories, and creator-native content.
Two localized campaign expressions carry one league idea: Pick Your Team for mainland China and Hong Kong Battle Week for the city’s launch moment.
A measurable funnel ties awareness, participation, and retention to clear outputs across strategy, creative, platform, media, and team collaboration.
The closing thought reduces the full campaign to one action: don’t launch a golf event — launch a team league Chinese audiences can back, follow, and rally behind.
full presentation
See the complete strategy.
Download the original PowerPoint for the full 35-slide campaign narrative, rollout plan, deliverables, governance, and commercial recommendation.
download the full PowerPoint · 35 slides ↓